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A lot of companies using ecopreneurship principles incorporate sustainable product design. Product design incorporating sustainability can happen at any stage of the business, including material extraction, logistics, the manufacturing process, disposal, etc. Sustainable product design can be achieved using innovative technology (or Eco-innovation), cradle to cradle design, bio-mimicry, etc.
The idea of eco-innovation is fairly recent. [1] One of the first appearances in the literature was in a 1996 book by Claude Fussler and Peter James. [2] In a subsequent article in 1997, Peter James defined eco-innovation as "new products and processes which provide customer and business value but significantly decrease environmental impacts". [3]
Sustainable product development (SPD) is a method for product development that incorporates t he Framework for Strategic Sustainable Development (FSSD), also known as The Natural Step (TNS). Incorporating sustainability aspects early on in the product development process has been claimed to offer competitive advantage .
Sustainopreneurship (entrepreneurship and innovation for sustainability) is an idea that emerged from the earlier concepts of social entrepreneurship and ecopreneurship, via sustainability entrepreneurship. The concept aims to use creative business organization in order to solve problems related to sustainability.
Product innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the invention of new products which, in this context, are still considered innovative.
Based on their survey, Baragheh et al. attempted to formulate a multidisciplinary definition and arrived at the following: "Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace" [8]
[8] Sustainable development for businesses is a form of protection, allowing them to overcome adversity, become more stable, and maintain societal values. There are four key reasons why sustainability is important for businesses. First, It ensures economic sustainability as the living standards are improving without future economic crises.
Sustainable products are products either sustainably sourced, manufactured or processed and provide environmental, social, and economic benefits while protecting public health and the environment throughout their whole life cycle, from the extraction of raw materials to the final disposal.