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A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1] Artwork or statuary may also have a display stand to hold items securely for viewing.
In the 1930s and 1940s, bumper signs were printed on metal or cardboard and wired to the chrome bumpers. [4] Lester Dill, promoter of Meramec Caverns in Missouri, was an ardent adopter of the bumper sign to attract motorists to his site. [5] Using a windowshield decal was another option.
One effective way of using signage in windows is using a self-adhesive vinyl cutout to the window. Small signs in the window can also be used to communicate the price of a good or the discount. [25] Photography can be used in a window display to enhance the theme of window or reinforce the brand's advertising campaigns. [25]
A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.
A decal being attached to a piece of machinery. A decal (/ ˈ d iː k æ l /, US also / d ɪ ˈ k æ l /, CAN / ˈ d ɛ k əl /) [1] or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.
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