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Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
R/GA partnered with Beats by Dre to create their music platform and advertising; key campaigns coincided with the 2012 Olympics and 2014 World Cup. The creative work won a number of awards [ 28 ] and the brand was sold to Apple Inc. for a reported $3 billion; after the sale, Beats Music became Apple Music .
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
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In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]