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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
General Motors (GM) was founded in 1908 by William C. Durant as a holding company for Buick, which had been founded by David Dunbar Buick in 1903 and controlled by Durant since 1904. [4] Durant intended for GM to replicate his business model as a horse-drawn coachbuilder , where he had found success by quickly acquiring outside companies in ...
As part of General Motors Companion Make Program, three other companion makes (Buick's Marquette, Oldsmobile's Viking, and Cadillac's LaSalle) were created. Each of these, however, had less staying power than Pontiac and was discontinued within a few years, due in large part to the Great Depression.
1928 LaSalle phaeton. Earl Automotive Works was bought by Cadillac dealer Don Lee, who kept Harley Earl as director of its custom body shop. [3]Lawrence P. Fisher, general manager of the Cadillac division who was one of the brothers who started Fisher Body, was visiting Cadillac dealers and distributors around the country, including Lee.
Located at 7600 General Motors Blvd. General Motors Blvd. was renamed Antoine Blvd. in 2013. A portion of the complex is now used by Glovis America, a Hyundai Automotive Group subsidiary, for a vehicle logistics and processing center for Hyundai and Kia vehicles.
You could hear the jaws dropping throughout the automotive media when General Motors (NYS: GM) unveiled its surprising new Cadillac Ciel concept car last week. In and of itself, the Ciel -- a big ...
Like many people, Adam Bernard shared the shock of suddenly losing his job one Friday morning on social media. His post on LinkedIn simply stated: “Well, in unexpected news, I was let go from GM ...
General Motors (NYSE: GM) doesn't get enough credit, in my opinion, for its massive turnaround since the financial crisis and Great Recession. Way back when, Ford Motor Company (NYSE: F) received ...
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