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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [ 1 ] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Inteligência em Pesquisa e Consultoria Estratégica, or Ipec (Intelligence in Research and Strategic Consultancy), is a Brazilian market research and public opinion polling institute founded in January 2021. It was founded by IBOPE's founders and directors after that institute was sold to Kantar Group and ceased its operations in opinion polling.
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group .
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2017: Kantar Public opened an office in Singapore. [17] 2021: Colmar Brunton merged with Kantar, with some staff moving to Kantar Public. [18] 2022: Kantar Public sold to private equity firm Trilantic Europe. [19] 2023: PPMI, a European policy research and consultancy company, based in Vilnius, Lithuania, acquired by Kantar Public. [20]