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Spanx, LLC is a United States shapewear company, founded by Sara Blakely in Atlanta, Georgia in 2000. [2] The company offers innerwear and outerwear, including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, and hosiery. [3]
Fully fashioned stockings rose to prominence in the market during the 1940s (peaking in the 1950s) with the introduction of Nylon, with over 780,000 pairs sold on the first day and 64 million in the first year of North American sales alone. [2] [6] [5] They remained popular until the introduction of Lycra in 1958 and mini-skirts shortly after.
In November 2000, Winfrey named Spanx one of her "Favorite Things," which led to a significant rise in popularity and sales, as well as Blakely's resignation from Danka. [5] [10] Spanx achieved $4 million in sales in its first year and $10 million in sales in its second year. [5] In 2001, Blakely signed a contract with QVC, the home shopping ...
For premium support please call: 800-290-4726 more ways to reach us
For premium support please call: 800-290-4726 more ways to reach us