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Digital first is a communication theory that publishers should release content into new media channels in preference to old media.The premise behind the theory is that after the advent of Internet, most established media organizations continued to give priority to traditional media. [1]
Social media platforms are forms of new media that create new models of social convergence. Platforms like Google have managed to expand their services to allow a single sign-on that connects a user's workplace to their entertainment system to create a converging technological environment.
Name Type MAU Year Ref YouTube: video 2,680,000,000 2023 [1]Tencent Video: video 597,000,000 2023 [2]TikTok: video 1,060,000,000 2023 [3]Tencent Music: music
New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures. [1]
Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and ...
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Media ecology theory centers on the principles that there is a strong connection between media, technology and communication, and how media and communication processes influence human perception, feeling, understanding and value; usually all three are used when engaged in multiple conversations in a technology-enriched workplace.