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The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
Weldon's was the first major commercial pattern company in England, founded in 1879, and accompanied by a magazine to sell the patterns. [2] Weldon's later added a Canadian edition of Weldon's Ladies' Journal with patterns. Weldon's continued to produce patterns into the 1950s. [3] Simplicity Pattern Co. Inc. started producing patterns in 1927 ...
The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5] By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and ...
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American tailor and manufacturer Ebenezer Butterick met the demand with paper patterns that could be traced and used by home sewers. The patterns, sold in small packets, became wildly popular. Several pattern companies soon established themselves. Women's magazines also carried sewing patterns, and continued to do so for much of the 20th century.
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