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Consumer Reports published a kids' version of Consumer Reports called Penny Power, later changed to Zillions. [48] This publication was similar to Consumer Reports but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. [ 49 ]
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The first issue of Consumers' Checkbook came out in 1974. [5] The ratings are based on items including surveys of consumers, reports from undercover shoppers, expert surveys, the number of consumer agency complaints against a company or service provider, and an analysis of publicly available databases.
In one article, the magazine said children were exposed to 3,000 ads a day. [4] The magazine did not run any advertisements. [2] It changed its name from Penny Power to Zillions because penny suggested its readers had limited consumer power. [4] A 1982 review of the magazine praised its child appeal and value as a teaching tool in schools. [5]
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Bowerstown offices of Consumers' Research, built 1934–35. In 1927 Schlink and Chase, encouraged by the public response to the publishing of their book Your Money's Worth, solicited financial, editorial, and technical support from patrons of other activist magazines to support the creation of an organization to offer consumers the unbiased services of "an economist, a scientist, an accountant ...
This is a guide to help staff at Consumer Reports add content to Wikipedia. Consumer Reports is a United States-based non-profit organization which promotes consumer rights by sharing information on products and services. The organization's editors, reports, researchers, and engineers are often subject matter experts on product testing and ...