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Coca-Cola announced its decision to discontinue Honest Tea on May 23. The organic tea's founder, Seth Goldman, and his team are launching a new brand.
Honest Tea comes after Coca-Cola axed Tab, Zico, and Odwalla in recent years as the beverage giant looks to prioritize "fewer, bigger brands."
Honest Tea (U.S.) was a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff , and ultimately sold to become a wholly-owned subsidiary of The Coca-Cola Company .
Seth Goldman and Barry Nalebuff founded Honest Tea in 1998. In the recently released Mission in a Bottle, the co-founders tell -- in comic book form -- the story of building a successful mission ...
Goldman stepped down from his role as CEO of Honest Tea in 2015 and became the executive chair of Beyond Meat. He retained ownership of no more than 10% of Honest Tea. Goldman kept the same salary as he moved to a part-time position at Honest Tea in which he would assist Coca-Cola's Venture and Emerging Brands Unit with connecting with customers.
Seth Goldman and Barry Nalebuff founded Honest Tea in 1998. In the recently released Mission in a Bottle, the co-founders tell -- in comic book form -- the story of building a successful mission ...
The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. [ 3 ]
Seth Goldman and Barry Nalebuff founded Honest Tea in 1998. In the recently released Mission in a Bottle, the co-founders tell -- in comic book form -- the story of building a successful mission ...
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