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On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
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Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Shopify was founded in 2006 by Tobias Lütke and Scott Lake after launching Snowdevil, an online store for snowboarding equipment, in 2004. [6] Dissatisfied with the existing e-commerce products on the market, Lütke, a computer programmer by trade, instead built his own.
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