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On 20 May 2020, menthol cigarettes were banned in all European Union countries. Despite having left the EU in January 2020, the United Kingdom also enacted the ban legislation. [33] Studies have shown that the EU menthol cigarettes ban was effective in increasing quit attempts and quitting among pre-ban menthol smokers. [34]
Canada banned menthol cigarettes in 2017. [90] Preliminary research in Ontario Province indicates that this ban increased the number of smokers who quit. [91] Because the law only banned flavors in combustible tobacco products under 1.4 grams, [92] some tobacco companies began producing flavored products slightly larger than 1.4 g. [89]
Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. [17] In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers. [18] [19]
The Food and Drug Administration announced plans to ban the flavor, which is especially popular among Black smokers, but critics say the decision will do little to reduce smoking-related illnesses.
Cigarette companies took the initiative in fighting back. They did this by developing menthol-flavored brands like Kool, which seemed to be more soothing to the throat, as well as advertised them as good for smokers' health. A second trend was the Federal ban on tobacco advertising on radio and television.
Efforts to ban menthol cigarettes have been ongoing for multiple administrations, but, in April 2021, the Biden administration's FDA announced plans to finalize the rule. The move was met with ...
U.S. health regulators pledged again Thursday to try to ban menthol cigarettes, this time under pressure from African American groups to remove the mint flavor popular among Black smokers.
The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban ...