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Since its conception in 1994 by Judith Donath, [2] [3] the technology behind the E-card has changed significantly. One technical aspect that remained mostly constant until 2019 was the delivery mechanism: the e-mail received by the recipient contains not the E-card itself, but an individually coded link back to the publisher's website that displays the sender's card.
In 2005, 70% of its cards had licensed photos, while 30% had photos produced by "in-house and freelance artists". [2] NobleWorks commissions cartoonists whose work has The New Yorker, Penthouse and Mad to create designs for the greeting cards. [8] It then sends the cartoons to several dozen wordsmiths who come up with the text. [8]
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
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The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels. The patent for the viewing device was issued in 1940, and this original model came to be called the Model A viewer.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by Hallmark in-house artist John Wagner, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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