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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Abloh also designed an all-white Europe exclusive version of the shoe. Abloh later designed a light blue coloured edition of the shoe on June 23, 2018, containing the traditional University of North Carolina colours, a common colour used for Air Jordan shoes as it represents the university at which Michael Jordan attended.
On May 17, 2020, [52] Geller broke his own record when his autographed, game-worn 1985 Air Jordan 1s sold at Sotheby's for $560,000. [53] [54] The shoes were in the Chicago Bulls colors of red, white, and black. Like most of Jordan's shoes, the sneakers were mismatched: the left pair was a U.S size 13 while the right pair was a size 13.5.
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Nike used this controversy between Air Jordan and the NBA to market the sneaker. The Air Jordan 1 was released in the royal blue color way to the public in 1985 and was an immediate success, still retaining its value in the fashion world today. [140] Soon, other manufacturers introduced premium athletic shoes.
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