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The AFL–NFL merger agreement of June 1966 called for a "world championship game" between the league champions. When a date of January 15, 1967, was established, the AFL title game was moved to January 1, same as the NFL championship game in Dallas. The AFL game was at 1 p.m. EST, televised by NBC, and the NFL game followed at 4 p.m. on CBS. [1]
On June 9, 1960, the league signed a five-year television contract with ABC, which brought in revenues of approximately $2.125 million per year for the entire league.On January 29, 1964, the AFL signed a lucrative $36 million television contract with NBC (beginning in the 1965 season), which gave the league money it needed to compete with the NFL for players.
On January 29, 1964, NBC signed a five-year deal with the American Football League (replacing ABC in that role), paying them US$36 million to televise its games.. The 1965 AFL season began many occasions through the years of NBC's October Sunday telecasts that being forced to shift to local stations and productions due to NBC's commitment to postseason baseball.
Here’s who and what to watch in Sunday’s game at Buffalo, N.Y. Kickoff is set for 5:30 p.m. (Central) and the game will be broadcast by CBS. Chiefs player to watch: wide receiver Rashee Rice
The last AFL game on ABC television was the All-Star Game on January 16, 1965; rights were sold in January 1964 to NBC for $36 million over five years, beginning with the 1965 season. [2] [3] This infusion of cash helped spur a bidding war for talent with the NFL, which led to the AFL–NFL merger agreement in June 1966.
As CBS held the rights to nationally televise NFL games and NBC had the rights to broadcast AFL matches, it was decided that both would cover that first game. The next three AFL-NFL World Championship Games, the initial Super Bowls, were then divided by the two networks: CBS broadcast Super Bowls II and IV while NBC covered III.
Among the conditions were a common draft and a championship game played between the two league champions, first played in early 1967, which would eventually become known as the Super Bowl. The AFL and NFL operated as separate leagues until 1970, with separate regular season and playoff schedules except for the championship game.
Prior to the season, the AFL–NFL merger was announced in June, and both leagues agreed to have their champions meet in an annual AFL-NFL World Championship Game (later known as the Super Bowl), beginning in January 1967. Additionally, a common draft was introduced, with the first held in March 1967.