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Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs. [1] In museum parlance "works on paper" is a common term, covering the various types of traditional fine art graphic art.
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication , with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.
Univers (French pronunciation: ⓘ) is a sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. [1] Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths.
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. [1] [2] They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends.
Graphics are commonly used in business and economics to create financial charts and tables. The term business graphics came into use in the late 1970s, when personal computers became capable of drawing graphs and charts instead of using a tabular format. Business graphics can be used to highlight changes over time.
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