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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but are also widely used for everyday casual wear. They were popularized by companies such as Converse , Nike and Spalding in the mid 20th century.
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Boys' love (ボーイズ ラブ, bōizu rabu) Typically written as the acronym BL (ビーエル, bīeru), or alternately as "boy's love" or "boys love", the term is a wasei-eigo construction derived from the literal English translation of shōnen-ai. [21]
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.
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