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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Software, typically proprietary products or open-source projects, with a primary purpose of data management. Database management system software could be considered a related category, though those will typically exist for the purpose of managing a database in a particular structure (i.e. relational, object-oriented).
Salesforce.com: Marc Benioff Winter '21 June 2019 Proprietary: APEX (Proprietary Language Java-like) yes Cloud Computing: Proprietary 1999 SAP CRM: SAP SE: 7.0 EHP4 SP11 2018 Proprietary: ABAP yes Windows, Linux, Unix SAP HANA, MS SQL, Oracle 2000 SAP Cloud for Customer: SAP SE: 1811 2018 Proprietary: ABAP yes Linux SAP HANA 2009 Snapforce CRM ...
Certinia, until 2023 known as FinancialForce.com, Inc. [1] is a software company headquartered in San Jose, California, that provides enterprise resource planning (ERP) software based on the Salesforce Platform. The ERP software includes accounting, billing, professional services automation, revenue recognition, human resource management, and ...
A data management platform (DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments , which can be used to target specific users and contexts in online advertising campaigns.
Master data management (MDM) is a discipline in which business and information technology collaborate to ensure the uniformity, accuracy, stewardship, semantic consistency, and accountability of the enterprise's official shared master data assets.
Software architecture: Middleware. The term is most commonly used for software that enables communication and management of data in distributed applications.An IETF workshop in 2000 defined middleware as "those services found above the transport (i.e. over TCP/IP) layer set of services but below the application environment" (i.e. below application-level APIs).