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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Opt-in email is an example of permission marketing, where Internet users request to receive information about a certain product or a service. [20] Supporters of permission marketing claim it to be effective, as the potential client would be more interested in information that was requested in advance.
However, it does drastically reduce the likelihood of someone being signed up to an email list by another person. Double opt-in method is used by email marketers to ensure the quality of their list by adding an extra stop in the verification process. [4] The US CAN-SPAM Act of 2003 does not require an opt-in approach, only an easy opt-out ...
Create distribution lists to save time when you send emails to a group of contacts from the contacts you already have in your AOL Contacts, set up a contact list with a group of people you often send emails. For example, you email the same content to 3 friends every week. Instead, create a contact list called "Friends".
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