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McWorld is a term referring to the spread of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international "McDonaldization" of services and commercialization of goods as an element of globalization as a whole.
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Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
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Benjamin R. Barber (August 2, 1939 – April 24, 2017) was an American political theorist and author, perhaps best known for his 1995 bestseller, Jihad vs. McWorld, and for 2013's If Mayors Ruled the World.
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