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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
The Pill uses Bluetooth and supports near-field communication for device pairing. It also includes 3.5mm audio input and output jacks. The Pill charges over a Micro USB port, and comes with a USB AC adapter. The device also includes a microphone so it can be used as a speakerphone. [2] [3] The Pill is also an aptX-certified device. [4]
A 2009 commercial for the Dr Pepper soft drink had Dr. Dre DJing with Beats headphones and playing a brief snippet off the never-released Detox album. [ 81 ] [ 82 ] In 2010, Dr. Dre had a cameo in a commercial for HP laptops that featured a plug for Beats Audio. [ 154 ]
Google has partnered with Bluetooth SoC designers including Qualcomm, Airoha Technology, and BES Technic to add Fast Pair support to their SDKs. [3] In May 2019, Qualcomm announced their Smart Headset Reference Design, Qualcomm QCC5100, QCC3024 and QCC3034 SoC series with support for Fast Pair and Google Assistant . [ 5 ]
[12] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [13] [14] and worked at Apple for years afterward; [15] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio service. [16] It was later reported by Business Insider that Apple was planning to merge the two services.
Apple's current product line consists of EarPods (wired earbuds available with a 3.5mm headphone or Lightning connector or USB-C), AirPods and AirPods Pro (wireless Bluetooth earbuds), and AirPods Max (wireless Bluetooth over-ear headphones).
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