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  2. Gap analysis - Wikipedia

    en.wikipedia.org/wiki/Gap_analysis

    The product gap—also called the segment or positioning gap—is that part of the market a particular organization is excluded from because of product or service characteristics. This may be because the market is segmented and the organization does not have offerings in some segments, or because the organization positions its offerings in a ...

  3. File:Mind the Gap presentation.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Mind_the_Gap...

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  5. File:GAPbrief.pdf - Wikipedia

    en.wikipedia.org/wiki/File:GAPbrief.pdf

    Storing formulas as images makes it harder to change them. TeX also helps making sure that they all use the same font and size. If you know how to set this formula in TeX, use this template with a parameter {{Use TeX|1=Here goes the formula }} Tips when using this template: Do put spaces in between adjacent {{s and adjacent }}s; Do include the 1=

  6. Knowledge gap hypothesis - Wikipedia

    en.wikipedia.org/wiki/Knowledge_gap_hypothesis

    The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. Gap theory - Wikipedia

    en.wikipedia.org/?title=Gap_theory&redirect=no

    This page was last edited on 1 May 2007, at 19:07 (UTC).; Text is available under the

  9. Strategy gap - Wikipedia

    en.wikipedia.org/wiki/Strategy_gap

    There are various schools of thought on what causes the gap between vision and execution, and how the strategy gap might be avoided. In 2005, Paul R. Niven, a thought leader in performance management systems, pinpointed four sources for the gap between strategy and execution, namely lack of vision, people, management and resources. He argued ...