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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton, Missouri. [2] [3] [4] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
Both the Eveready and Energizer marks are used under license by auto parts magnate Pep Boys for their in-house car batteries. [55] The Energizer logo used by Pep Boys is similar to the 1980s-era logo first used with the consumer dry cell batteries. Both Eveready and Energizer are marketed as different brands in some markets in Asia.
The original entity, Energizer Holdings, Inc, would be converted to a personal care company and renamed Edgewell Personal Care. The household products and assets would be transferred to a new entity, Energizer SpinCo, Inc, that would then be renamed to (new) Energizer Holdings, Inc. [ 7 ] David Hatfield, who was president and CEO of Energizer ...
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STP and the Petty family hold the second-longest relationship in automobile racing history (1972–2000) (Kenny Bernstein and his son Brandon were sponsored by Budweiser for two years longer (1979–2009)). In August 2012, STP announced that it would be the title sponsor of the World of Outlaws Sprint Car Series in 2013. [9]
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[36] [37] Energizer bought the Spectrum Brands auto care business unit (including Armor All, STP and A/C Pro) in November 2018 for $1.25 billion in cash and stock. [ 38 ] The company introduced Ultra Shine Wash Wipes and Ultra Shine Wax Wipes in 2017, aimed at urban millennials who don't have access to traditional car washing accoutrements.
S. C. Johnson sold the Edge brand to Energizer Holdings in 2009 to focus more on household chemicals and fragrances. [ 1 ] [ 14 ] In turn, Energizer spun off its personal care brands, including Edge, as a new corporation, Edgewell Personal Care, in 2015.