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BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington, [1] the company sells its products through direct, retail, and international channels. [2] [3] The first BowFlex product, BowFlex 2000X, was created in 1986. [3]
The company changed its corporate name from Nautilus, Inc. to BowFlex, Inc. in 2023. [4] BowFlex Inc. is a publicly traded company listed on the OTC Markets Group as BFXXQ, and formerly on the New York Stock Exchange. [5] The company's products are sold globally to customers through e-commerce, call centers, and retail stores. [6] [7]
Peloton isn’t the only at-home exercise equipment company feeling the pain: BowFlex is too, announcing Tuesday that it has filed for bankruptcy.. The nearly four-decade old company, best known ...
Arthur Allen Jones (November 22, 1926 – August 28, 2007) was the founder of Nautilus, Inc. and MedX, Inc. and the inventor of the Nautilus exercise machines, including the Nautilus pullover, which was first sold in 1970. [1] Jones was a pioneer in the field of physical exercise i.e. weight and strength training.
The company later moved to an assembly line that could put out several thousand units a day. From the start, the woodworking, varnishing, welding, machining, sewing, assembly, packaging, advertising, mailing and sales were all done in-house, mostly by local Chaska residents who were trained by NordicTrack for their specific jobs.
Soloflex home gym machines use an elastic element to provide resistance. The product also comes with an instructional DVD.. Soloflex's WBV Platform made news in July 2007 for a Consumer Reports review that demonstrated it had been using claims from research that may not apply to their machine. [3] "
StairMaster is an American company specializing in the design and production of fitness equipment. They sell cardiovascular and strength equipment such as stair climbing machines, TreadClimber cardio machines and dumbbell sets. The Stairmaster was so widely used that people referred to nearly all other brands of step climbers as StairMasters. [1]
The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods.