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BowFlex is the brand name for a series of fitness training equipment, marketed and sold by BowFlex Inc., formerly Nautilus, Inc. Based in Vancouver, Washington, [1] the company sells its products through direct, retail, and international channels. [2] [3] The first BowFlex product, BowFlex 2000X, was created in 1986. [3]
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
Peloton isn’t the only at-home exercise equipment company feeling the pain: BowFlex is too, announcing Tuesday that it has filed for bankruptcy.. The nearly four-decade old company, best known ...
For the second time in as many years, Nautilus has issued a recall on its Bowflex Ultimate 2 Home Gym, this time due to reports of a faulty seat fastener.The seat is designed to be latched in a ...
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In the new era of out-sourcing manufacturing (the 1980s), the Pauls family, having a mechanical background, chose to manufacture the machines in-house. From the start, machines were built one at a time on special benches. The company later moved to an assembly line that could put out several thousand units a day.
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The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods.