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2. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...

3. Wordmark - Wikipedia

   en.wikipedia.org/wiki/Wordmark

   A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...

4. Branding - Wikipedia

   en.wikipedia.org/wiki/Branding

   Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand

5. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. [9]

6. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [46] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."

7. Registered trademark symbol - Wikipedia

   en.wikipedia.org/wiki/Registered_trademark_symbol

   Official mark symbol, U+24C2 Ⓜ CIRCLED LATIN CAPITAL LETTER M, used in Canada also has an to indicate that a name or design used by Canadian public authorities is protected. Warenzeichen grapheme, U+1F12E CIRCLED WZ , used in some German publications, especially dictionaries, as informative and independent of the actual protection status of ...