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She is best known for her YouTube channel, previously titled ClothesEncounters, which began in 2010 and reached approximately 2.4 million subscribers as of 2019. [2] In August 2017, Im launched Eggie, a clothing line that sold out within minutes of its online release. [3] [4] Forbes named Im one of the "top influencers" in fashion in 2017. [5]
Shein (/ ˈ ʃ iː ɪ n / ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion.While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items.
Sarah Sykes and John Zimmerman of Carnegie Mellon University, HCII and School of Design wrote an article "Making Sense of Haul Videos: Self-created Celebrities Fill a Fashion Media Gap". [9] They discuss their analysis and research project examining what makes video bloggers so popular on YouTube, as well as how it affects fashion media through ...
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The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
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