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  2. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in ...

  3. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  4. Need for achievement - Wikipedia

    en.wikipedia.org/wiki/Need_for_achievement

    McClelland’s research led him to formulate psychological characteristics of people with strong need for achievement. According to McClelland and David Winter (Motivating Economic Achievement), the following features accompany high level of achievement motivation: [4] [6] Moderate risk propensity; Undertaking innovative and engaging tasks;

  5. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The expected utility theory takes into account that individuals may be risk-averse, meaning that the individual would refuse a fair gamble (a fair gamble has an expected value of zero). Risk aversion implies that their utility functions are concave and show diminishing marginal wealth utility.

  6. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    risk averse (or risk avoiding) - if they would accept a certain payment (certainty equivalent) of less than $50 (for example, $40), rather than taking the gamble and possibly receiving nothing. risk neutral – if they are indifferent between the bet and a certain $50 payment.

  7. Risk perception - Wikipedia

    en.wikipedia.org/wiki/Risk_perception

    Factors of risk perceptions. Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. [1] [2] [3] Risk perceptions often differ from statistical assessments of risk since they are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual ...

  8. Dual systems model - Wikipedia

    en.wikipedia.org/wiki/Dual_systems_model

    The dual systems model proposes that mid-adolescence is the time of highest biological propensity for risk-taking, but that older adolescents may exhibit higher levels of real-world risk-taking (e.g., binge drinking is most common during the early 20s) [18] [19] not due to greater propensity for risk-taking but due to greater opportunity. [12]

  9. Sensation seeking - Wikipedia

    en.wikipedia.org/wiki/Sensation_seeking

    Sensation seeking is a personality trait defined by the search for experiences and feelings, that are "varied, novel, rich and intense", and by the readiness to "take physical, social, legal, and financial risks for the sake of such experiences."