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They also ran the successful Heartland Foods, a warehouse-style supermarket chain. In 1984, at the time of the buyout by Supermarkets General, Purity, had an annual sales of $800 million (~$1.99 billion in 2023) with 28 supermarkets, 13 warehouse stores and 23 drugstores.
As of 2010 Heartland has 1,100 employees, and 11 facilities supporting customer service, subassembly, and full unit manufacturing. Total manufacturing capacity is 600,000 square feet (56,000 m 2 ). Presently, Heartland produces 20,000 units a year and is the 3rd largest 5th wheel manufacturer and 5th largest travel trailer manufacturer in the ...
Hobbico, Inc. was a manufacturer and distributor of hobby products including radio control airplanes, boats, cars, helicopters and multirotors/drones. Other products include plastic model kits, model rockets, model trains, slot cars, crafts, jigsaw puzzles and games.
Tower Hobbies was the first mail-order company in the radio control hobby industry to offer direct-dial, toll-free, 1-800 WATS phone lines for ordering and customer service. [7] Tower Hobbies was also the first mail-order company in the RC hobby to use an in-house IBM mainframe computer to process orders and track inventory. [3] [7]
The 60 Forward Center, located behind Hobby Lobby and Taco Johns, is a collaborative partnership between Heartland, Mary Greeley Medical Center, and the City of Ames Parks and Recreation Department.
Life-Like logo introduced in 1970. Model railroading pioneer Gordon Varney sold off his Varney Scale Models company in 1960 to Sol Kramer. These HO scale model trains continued to be produced under the Varney name until March 1970, when the first advertising for Life-Like trains appeared in Railroad Model Craftsman magazine.
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