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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
The Fair Packaging and Labeling Act is a U.S. law that applies to labels on many consumer products. It requires the label to state: The net quantity of contents. The contents statement must include both metric and U.S. customary units. Passed under Lyndon B. Johnson in 1966, the law first took effect on July 1, 1967.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
The term sustainable packaging is used to describe the development and use of packaging materials and methods that result in improved sustainability. [2] This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) [3][4] to help guide the use of packaging which reduces the environmental impact and ecological footprint.
Branding/Positioning – Packaging and labels are increasingly used to go beyond marketing to brand positioning, with the materials used and design chosen key to the storytelling element of brand development. Due to the increasingly fragmented media landscape in the digital age this aspect of packaging is of growing importance.
Package testing is often a formal part of Project management programs. Packages are usually tested when there is a new packaging design, a revision to a current design, a change in packaging material, and various other reasons. Testing a new packaging design before full scale manufacturing can save time and money. [5]
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