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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1][2]
Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...
The official "birthday" for blue jeans is May 20, 1873. This was the day that Levi Strauss and a tailor named Jacob Davis received the patent for their process of reinforcing pants with rivets.
An inside look at the denim on display at Levi’s historic collection at the Contemporary Jewish Museum in San Francisco. Exclusive Preview of ‘Levi Strauss: A History of American Style ...
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was first produced in Nîmes, France.
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]
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