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The Coca-Cola Scholars Foundation (CCSF) is a non-profit organization that works on behalf and at the direction of the Coca-Cola system (including The Coca-Cola Company, the world's largest producer of non-alcoholic beverages, and its many subsidiaries) to provide scholarships to some 1,400 students annually in amounts totaling over $3.4 million each year.
For the first time since 2010, when it was rebranded as Sprite Films, the Coca-Cola Refreshing Films contest took place in 2016, now marketed as Coca-Cola Regal Films due to its new partnership with Regal Cinemas. The winner of the first contest after its relaunch was writer and director Ameer Kazmi from the School of Visual Arts in New York ...
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Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [163] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [164] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [165]
Emory has a partnership with Coca-Cola; the firm pledged three million dollars over a five-year period for "Service for Learning," which coordinates Emory student volunteers in various projects. [176] There is an intramural sports program [177] and a variety of recreational and competitive intramural teams. [178]
The Beach Boys also referenced Coca-Cola in their 1964 song "All Summer Long", singing "Member when you spilled Coke all over your blouse?" [198] The best selling solo artist of all time [199] Elvis Presley, promoted Coca-Cola during his last tour of 1977. [200] The Coca-Cola Company used Presley's image to promote the product. [201]
In 2023, Morehouse alumnus Spike Lee and the Gersh Agency, launched a competitive fellowship program for AUC students interested in careers in the entertainment and media industry. Students selected will receive a paid graduate study summer internship, executive mentorships and $25,000 in student loan payoff and debt relief.
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