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Fenty in particular made waves in the industry when it launched in 2017 with 40 foundation shades and 91 different products, partner LVMH said in a press release at the time.
Within one month of release, Fenty Beauty's sales were valued at $72 million, [76] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores.) [77] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC ...
The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...
Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...
Some examples of brands that have wide shade ranges are: Fenty Beauty, Haus Labs By Lady Gaga, Bobbi Brown, Hourglass, Maybelline, Nars, and Makeup Forever. [12] When switching from brand to brand, consumers must be mindful of similar shade names for different colors, since the cosmetic industry does not use the Munsell color system.
Nyma Tang (/ ˈ n i m ə ˈ t æ ŋ /) is an American beauty vlogger and activist against discrimination based on skin color and best known for her YouTube channel of the same name. She gained online popularity in 2017 for her YouTube series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands and highlights the under-representation of deeper skin ...
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