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Paper 1: Textual analysis (SL: 1 hour 30 minutes)/Comparative textual analysis (HL: 2 hours) (20 marks weighing 25% of the course) - SL candidates write an analytic commentary on one unseen text from a choice of two, and HL candidates write a comparative analytic commentary on one pair of unseen texts from a choice of two pairs.
Language B is intended for students who have a previous background of 2–3 years in the language, and focuses more on learning to communicate in the language in written and spoken form. Curriculum Students study a variety of topics such as the environment, famous people, current and historical events, immigration, music, art, cuisine, fashion ...
One example of this is a "dummy advertising vehicle test," in which a test Television Advertisement is shown with control ads in a controlled environment designed to simulate a commercial break on television. The test ad is embedded alongside either directly competitive advertising, or ads from non-competing product categories, depending on the ...
IB Film can be taken at either the standard level (SL) or higher level (HL). For both levels of IB Film, the candidate must research and write an Independent Study, do a Practical Project and give an oral presentation, based on the close analysis of a 5-minute extract from a film prescribed by the IBO.
On February 26, 2012, IAB released IAB Standard Ad Unit Portfolio, [6] that included detailed information on all display advertising formats. In June 2011, the IAB, in partnership with the ANA Association of National Advertisers and the 4A's American Association of Advertising Agencies released the Guiding Principles of Digital Measurement.
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. [2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
Outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry. The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines.