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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Article spinning - Wikipedia

    en.wikipedia.org/wiki/Article_spinning

    It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions, in order to provide a slightly different variation with each spin ...

  4. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    A subset of the field data metrics, Core Web Vitals, are critical for a good user experience. These include LCP, INP, and CLS. PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated ...

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  6. List of PDF software - Wikipedia

    en.wikipedia.org/wiki/List_of_PDF_software

    PDFVue: a free web application that allows the user to view PDFs, comment and fill PDF forms from a web browser. Generates a watermark. Smallpdf: Free (trial) web-based PDF software for editing, signing, compressing, merging, splitting, rotating, unlocking and protecting PDF files.

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  8. Search engine indexing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_indexing

    In some designs the index includes additional information such as the frequency of each word in each document or the positions of a word in each document. [15] Position information enables the search algorithm to identify word proximity to support searching for phrases; frequency can be used to help in ranking the relevance of documents to the ...

  9. Yoast SEO - Wikipedia

    en.wikipedia.org/wiki/Yoast_SEO

    Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

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