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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
For World Water Day this year, consumers can help support Stella and Water.org’s efforts and goals to reach 3.5 million people by 2020 in several ways.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for Stella Artois. The commercial was first aired on February 4, 2019 during Super Bowl LIII. Goldsmith also reprised the character in a series of commercials for Astral Tequila in 2019. In these commercials, Goldsmith’s character is informed ...
The all-cash agreement, for $70 per share, or almost $52 billion, created the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Stella Artois, Bass and Brahma. The two companies would have yearly sales of more than $36.4 billion, surpassing the previous largest brewer, London-based SABMiller. [4] [5]
After the merger between Anheuser Busch Inbev and SABMiller, the new Anheuser-Busch InBev SA/NV company owns over 200 beer brands including Budweiser and Bud Light, Corona, Stella Artois, Beck's, Leffe, Hoegaarden, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona ...
In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev, becoming the largest brewer in the world by volume, with approximately 14% global market share. [4] Before the merger with AmBev, Interbrew was the third largest in the world by volume, and AmBev was the fifth largest. [ 3 ]