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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017. [2] [3] The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck's, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller.
Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return ...
For World Water Day this year, consumers can help support Stella and Water.org’s efforts and goals to reach 3.5 million people by 2020 in several ways.
Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand.
In 2004, AmBev merged with Belgium’s Interbrew, owner of traditional beer brands Beck's and Stella Artois, to create InBev. [11] Brito was appointed Zone President North America in January 2005 and then CEO in December 2005. InBev’s earnings margin (before taxes and depreciation) rose from 24.7 percent in 2004 to 34.6 percent in 2007.
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In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev, becoming the largest brewer in the world by volume, with approximately 14% global market share. [4] Before the merger with AmBev, Interbrew was the third largest in the world by volume, and AmBev was the fifth largest. [ 3 ]
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