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The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers, four out of five who prefer assigned seats ...
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Southwest Airlines said Thursday that it plans to drop the open-boarding system it has used for more than 50 years and will start assigning passengers to seats, just like all the other big airlines.
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
A-List members will be able to choose standard legroom seats when they book a flight and extra legroom seats within 48 hours before they depart for no extra charge – depending on availability.
An MIT study released in August 2013 found newer, smaller airlines were having a greater impact on lowering the average price of a ticket where they fly. According to an MIT International Center for Air Transportation analysis of ticket statistics, between 2007 and 2012, Southwest's ability to lower fares had weakened from $36 per one-way fare ...
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