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2. Price umbrella - Wikipedia

   en.wikipedia.org/wiki/Price_umbrella

   A price umbrella, also known as the umbrella effect, is a pricing effect often created by a dominant company, in which competing firms can find buyers as long as they set their price at or below the level of the dominant one. [1] [2] This may not apply if the competing firm's products are inferior.

3. Promotional model - Wikipedia

   en.wikipedia.org/wiki/Promotional_model

   Promotional models may also be used as TV host/anchor for interviewing celebrities such as at film awards, sports events, etc. ... they are referred to as umbrella ...

4. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

5. 15 Beach Umbrellas To Add To Your Summer Must-Have List - AOL

   www.aol.com/15-beach-umbrellas-add-summer...

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6. What is umbrella insurance and how much does umbrella ...

   www.aol.com/finance/umbrella-insurance-much-does...

   Examples of situations covered by umbrella insurance. You injure someone in a car accident: Imagine that you cause a car accident that results in serious injuries to the other party. If you have ...

7. Pricing - Wikipedia

   en.wikipedia.org/wiki/Pricing

   Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.