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Fair Trade USA, formerly "TransFair USA", [1] is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally as a trade mark. The mark is designed to pop better on the shelf through a far simpler design and the use of color.
Certification logo of Fairtrade International. A fair trade certification is a product certification within the market-based movement of fair trade.The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand.
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The concept caught on: in the ensuing years, similar non-profit Fairtrade labelling organizations were set up in other European countries and North America, called “Max Havelaar” (in Belgium, Switzerland, Denmark, Norway and France), "Transfair" (in Germany, Luxembourg, Austria, Italy, the United States, Canada and Japan), or carrying a ...
The International Fairtrade Certification Mark was launched in 2002 by FLO, and replaced twelve Marks used by various Fairtrade labelling initiatives. The new Certification Mark is currently used worldwide (with the exception of the United States). The Fair Trade Certified Mark is still used to identify Fairtrade goods in the United States.
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The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.