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  2. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  3. Credibility - Wikipedia

    en.wikipedia.org/wiki/Credibility

    Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...

  4. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's ...

  5. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult. Capability of audience: Communication must take into account the capability of the audience. Communications are most effective when they require the least effort on the part of the recipient. [9]

  6. CRAAP test - Wikipedia

    en.wikipedia.org/wiki/CRAAP_test

    She wanted to give students an easier way to determine what sources are credible. [2] One of the other tests that came before the CRAAP test is the SAILS test: S tandardized A ssessment of I nformation L iteracy S kills, created in 2002 by a group of librarians at Kent State University as an assessment for students' information literacy skills.

  7. Communication - Wikipedia

    en.wikipedia.org/wiki/Communication

    This is an accepted version of this page This is the latest accepted revision, reviewed on 23 February 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...

  8. Narrative paradigm - Wikipedia

    en.wikipedia.org/wiki/Narrative_paradigm

    Smith in 1984 conducted one example of a study that used narrative theory more directly. Smith looked at the fidelity and coherence of narratives presented as Republican and Democratic Party platforms in the United States and found that despite apparent differences, each party was able to maintain integrity and fidelity by remaining consistent ...

  9. Citation - Wikipedia

    en.wikipedia.org/wiki/Cite

    xkcd webcomic titled "Wikipedian Protester". The sign says: "[CITATION NEEDED]".[1]A citation is a reference to a source. More precisely, a citation is an abbreviated alphanumeric expression embedded in the body of an intellectual work that denotes an entry in the bibliographic references section of the work for the purpose of acknowledging the relevance of the works of others to the topic of ...

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