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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
FM radio channel assignments in the U.S. In the United States, FM broadcasting stations operate on a 20.2 MHz-wide frequency band, spanning from 87.8 MHz to 108 MHz. This is divided into 101 0.2 MHz-wide channels, which are designated as channels 200 through 300. In actual practice, few except the FCC use these channel numbers; the frequencies ...
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency. This is done by using gathered data to ...
KXRE (1490 kHz) is an AM radio station licensed to Manitou Springs, Colorado, the station serves the Colorado Springs radio market. The station is currently owned by Colorado Public Radio and operated by Pikes Peak State College, known on-air as eXtra Music 102.1. All of the on-air personalities heard are Radio and Television students at the ...
Tanner said millennials consider the practicality of location and neighborhood, what it means for family (like schools and parks) and what it means for ease of work commutes. The focus for Gen Z ...
RAJAR collects information on behalf of over 300 BBC and Ofcom-licensed commercial radio stations, ranging from very small local services to the national networks.Station listening by time, duration, platform (AM/FM, DAB, online/app, and DTV) and location (in car, at home, at work, or elsewhere) is recorded and published on a quarterly basis.