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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture superiority effect. [2] According to Paivio, there are two ways a person could expand on learned material: verbal associations and imagery.
It is also one of the most widely studied. Within visual studies, pictures have been shown to have a greater recall value than words – the picture superiority effect. However, semantic associations have the reverse effect in picture memories appear to be reversed to those in other memories.
Birthday-number effect; Boomerang effect; Bouba/kiki effect; Bystander effect; Cheerleader effect; Cinderella effect; Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge; Diderot effect; Dunning–Kruger effect; Einstellung effect; Endowment effect; Face superiority effect; False fame ...
Picture superiority effect (cognitive biases) (educational psychology) (memory biases) (psychological theories) Piezoresistive effect (electrical phenomena) Pigou effect (economics effects) Pioneer effect (astrodynamics) (pioneer program)
A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1] The impact of context effects is considered to be part of top-down design. The concept is supported by the theoretical approach to perception known as constructive perception. Context effects can ...
In cognitive psychology, the word superiority effect (WSE) refers to the phenomenon that people have better recognition of letters presented within words as compared to isolated letters and to letters presented within nonword (orthographically illegal, unpronounceable letter array) strings. [1]
In psychology, the face superiority effect refers to the phenomena of how all individuals perceive and encode other human faces in memory. Rather than perceiving and encoding single features of a face (nose, eyes, mouth, etc.), we perceive and encode a human face as one holistic unified element. [ 1 ]