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Laboratory rat. In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals or made from animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.
Cruelty Free International is a British animal rights and advocacy group that campaigns for the abolition of all animal testing. It organises certification of cruelty-free products which are marked with the symbol of a leaping bunny .
The company's products are non-animal tested and are certified cruelty-free by CFI's Leaping Bunny logo. [63] In June 2017, the Body Shop and CFI launched Forever Against Animal Testing, its largest-ever campaign, aimed at banning animal testing in cosmetics everywhere and forever. [64]
NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan-friendly products. [3] NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website. [4] [5]
Lime Crime is also certified as vegan and cruelty-free by both PETA and the Leaping Bunny. [ 2 ] [ 3 ] The brand is currently stocked at retailers such as ASOS , Revolve, Cult Beauty, Ulta and Bloomingdale's .
Cult Beauty is a web store which sells cosmetics and specialises in independent brands. It was acquired by THG plc for £291.3m in 2021 and migrated into the company's Ingenuity e-commerce platform. [ 1 ]
Rare Beauty is an American cosmetics company founded and owned by Selena Gomez.The brand was inspired by her third studio album, Rare (2020). Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. [4]
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