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Eulogy – a speech or writing in praise of a person, especially one who recently died or retired. Euphemism – an innocuous, inoffensive or circumlocutory term or phrase for something unpleasant or obscene—e.g., in advertising for female hygiene products any liquid shown is never red, it's usually blue.
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to determine the broad framework of points or messages that the executive wants to cover in the speech. Then, the speechwriter does his or her own research on the topic to flesh out this framework with anecdotes and examples.
Writing, speech, and signing are three distinct modalities of language; each has unique characteristics and conventions. [2] When discussing properties common to the modes of language, the individual speaking, signing, or writing will be referred to as the sender , and the individual listening, viewing, or reading as the receiver ; senders and ...
Aristotle, in The Poetics (20), defines the parts of diction [7] as the letter, the syllable, the conjunction, the article, the noun, the verb, the case, and the speech , [8] though one commentator remarks that "the text is so confused and some of the words have such a variety of meanings that one cannot always be certain what the Greek says ...
There was a movement in the eighteenth century to standardize English writing and speaking and elocution was a part of this movement, with the help of Sheridan and Walker. [3] Another area of rhetoric, elocutio , was unrelated to elocution and, instead, concerned the style of writing proper to discourse.)
A common feature of rhetoric in the grand style is the use of a repeated pattern, often emphasizing a word or phrase; this can be in the form of anaphora (Greek for 'carrying back') whereby the beginning of a series of clauses are repeated:
Irony: use of word in a way that conveys a meaning opposite to its usual meaning. [18] Kenning: using a compound word neologism to form a metonym. Litotes: emphasizing the magnitude of a statement by denying its opposite. Malapropism: using a word through confusion with a word that sounds similar.
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