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Kantar Worldpanel has a team of 3,500 people and services covering 60 countries with direct ownership or through partners. They work in fields such as fast-moving consumer goods , impulse products, beauty and personal care , fashion , baby, telecommunications and entertainment.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Health was acquired by Bain Capital in 2019, [2] which sold it to the Cerner Corporation on April 1, 2021, ... Kantar Retail, and Kantar Worldpanel. ...
CHICAGO, Jan. 14, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the North American market research space, is combining with Kantar’s Worldpanel division to form a new global consumer data company. Numerator provides proprietary first-party consumer data and advanced technology in the US and Canada.
Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market". [6]
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
According to a 2015 report by market research company Kantar Worldpanel, Colgate was the only brand in the world purchased by more than half of all households. [8] Colgate had a global market penetration of 67.7% and a global market share of 45%. [9]