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The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved.
Marketing funnel encompasses several strategic approaches designed to engage customers at different stages of the buying and fidelization process. Each subset within the marketing funnel has specific objectives and targets particular interactions with customers, from initial contact to post-purchase follow-up.
The marketing mix is the set of controllable elements or variables that a company uses to ... promotion, place, people, process, physical ... Marketing mix diagram.
Swimlane diagrams first appeared in the 1940s as a variation of the flow process chart called multi-column charts. [1] They were called Swim Lane diagrams by Geary Rummler and Alan Brache in their book Improving Performance (1990). They were first introduced to computer-based diagramming by iGrafx. Swimlanes are also known as "Rummler-Brache ...
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Business process mapping, also known as process charting, has become much more prevalent and understood in the business world in recent years. Process maps can be used in every section of life or business. The Major Steps of Process Improvement using Process Mapping Process identification - identify objectives, scope, players and work areas.
Process map shows the processes as objects, which means it is a static and non-algorithmic view of the processes. It should be differentiated from a detailed process model, which shows a dynamic and algorithmic view of the processes, usually known as a process flow diagram. [1]
The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.