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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
The audience can be the suppliers, clients, potential business partners, associations, and the news media among others. Whether the messages be informational or promotional the aim for external communication to take place is to share information about the business and its products or services.
The adoption of social networking in sales organizations has recently been given a new name, S2.0 or Sales 2.0. [18] Implementing a private sales social network provides a means to quickly disburse company sales knowledge. [19] Smart companies are using social media tools to outsource their work to their customers.
New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Older media such as television and radio provided the single task of broadcasting while new media can perform multiple tasks. [6] Smartphones are an example of new media and a convergent device that can be used for not only making phone calls and sending text messages but also used for surfing the internet, watching videos, paying bills ...
If brand communications "reflect implied brand values and imagery that are consistent throughout differing media channels, then clearly these channels act in a mutually reinforcing way with each successive consumer engagement." [103] Certain messages may not translate into other media. For instance, messages containing 'sex appeals' may work ...
Some of the main assumptions underlying much of the early organizational communication research were: Humans act rationally.Some people do not behave in rational ways, they generally don't have access to all of the information needed to make rational decisions they could articulate, and therefore will make irrational decisions, unless there is some breakdown in the communication process ...
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