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2. Mass media - Wikipedia

   en.wikipedia.org/wiki/Mass_media

   Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.

3. Propaganda through media - Wikipedia

   en.wikipedia.org/wiki/Propaganda_through_media

   Mass media and propaganda are inseparable. Mass media, as a system for spreading and relaying information and messages to the public, plays a role in amusing, entertaining and informing individuals with rules and values that situate them in social structure. [4] Therefore, propaganda creates conflicts among society's differing classes. Nowadays ...

4. Mean world syndrome - Wikipedia

   en.wikipedia.org/wiki/Mean_world_syndrome

   This is due to long-term moderate to heavy exposure to violence-related content in mass media. [2] In the early stages of research, mean world syndrome was only discussed as an effect of watching television. However, it became clear that social media platforms also play a major role in the spread of mean world syndrome.

5. Mediatization (media) - Wikipedia

   en.wikipedia.org/wiki/Mediatization_(media)

   Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...

6. Influence of mass media - Wikipedia

   en.wikipedia.org/wiki/Influence_of_mass_media

   Ownership: At the end of the day, mass media firms are big corporations trying to make profit so most of their articles are going to be whatever makes them the most money. [25] Advertising: Since mass media costs a lot more than what most consumers are willing to pay, media corporations are in a deficit.

7. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.

8. Two-step flow of communication - Wikipedia

   en.wikipedia.org/wiki/Two-step_flow_of_communication

   In contrast to the one-step flow of the hypodermic needle model or magic bullet theory, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in ...

9. Lasswell's model of communication - Wikipedia

   en.wikipedia.org/wiki/Lasswell's_model_of...

   However, despite being one of the oldest models of communication, Lasswell's model is still being used today. Such uses are often restricted to specific applications where the cited criticisms do not carry much weight. Examples include the analysis of mass media and new media. [2] [15]