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In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [18] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements. [18]
Denis McQuail was born in Wallington, London on 12 April 1935 to Irish immigrant parents Annie (née Mullan) and Christopher McQuail. [4] After schooling at St Anselm's college in Birkenhead, where he showed an aptitude for languages, he spent his national service in the Intelligence Corps learning Russian and studied history at Corpus Christi College, Oxford. [4]
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Figure 1: McQuail's typology of media effects. Created by Denis McQuail, a prominent communication theorist who is considered to be one of the most influential scholars in the field of mass communication studies. McQuail organized effects into a graph according to the media effect's intentionality (planned or unplanned) and time duration (short ...
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
3 IN THE COURT OF COMMON PLEAS OF PHILADELPHIA COUNTY ... ... in.
OCCUPY WALL STREET REPRESENTS AMERICA: A Compilation of Polling Data Oc cupy Wall Street (data provided by D. Schoen, WSJ.com) All Voters Independent Voters
In 1969 Jay Blumler and Denis McQuail studied the 1964 election in the United Kingdom by examining people's motives for watching certain political programs on television. By categorizing the audience's motives for viewing a certain program, they aimed to understand any potential mass-media effects by classifying viewers according to their needs. [7]